It was for a foot scrub something or other. I think the idea was to have it say Foot Peel, but thought that an exclamation point would be cool to substitute in. Obviously the effect wasn't quite what they intended.
I've been busy making felt ornaments for our advent calendar and Ellie loves to play with them. Especially the lion. So we taught her what a lion says. Enjoy. And excuse the nakedness.
She also laughs hysterically whenever she watched herself in this video.